DESCRIPTION
===========

The Facebook Pixel module provides integration with the Facebook Pixel,
allowing you to place a single pixel across your entire website to report
conversions, build audiences and get rich insights about how people use
your website.

The module handles the following Facebook Pixel events:

  - ViewContent
  - CompleteRegistration
  - AddToCart
  - InitiateCheckout
  - Purchase

(last 3 are based on the Drupal Commerce integration).



INSTALLATION
============

1. Enable the Facebook Pixel module.

2. Create new Facebook Pixel on your Facebook Pixel page in Ads Manager
   (https://www.facebook.com/ads/manager/data_sources/pixels/).

   See "More information" section below for more information.

3. Configure the Facebook Pixel module by providing your new Pixel ID.



MORE INFORMATION
================

* The Facebook Pixel documentation
  https://www.facebook.com/business/help/651294705016616/

* How do I create a Facebook pixel?
  https://www.facebook.com/business/help/336923339852238

* How do I install the Facebook pixel and check that it's working?
  https://www.facebook.com/business/help/218844828315224